How artists choose to use this moment in a career, when they can do virtually anything and lock down the charts, says a lot about their artistic prerogatives and the persona they’ve cultivated.
If you’ve read my entries in this series before, you probably know what I’m about to say: We’ve got ourselves an “ Imperial” period, folks-like Taylor Swift at the peak of her run of mid-decade chart-toppers, or Justin Bieber circa 20, or Drake all of last year (and … well, most of this decade). 1-an uncommon feat she’s now performed twice in the space of a few months. 24 just after Christmas.) And both of these chart-toppers, “Thank U, Next” and “7 Rings,” entered at No. (A minor promotional single, “ Imagine,” came in between, peaking at No. 1, Grande has scored two, virtually back to back. That’s right-after waiting more than five years into her career for her first Hot 100 No. (And climbing: In its second week on top of the big chart, Billboard reports that it’s already up to 19 th in airplay.) This is far from unprecedented but still impressive, considering two prior Grande hits are still among America’s Top 10 radio songs: her fall hit “ Breathin’ ” and, of course, her holiday-season smash “ Thank U, Next,” which completed a seven-week run at No. And “7 Rings” is already a Top 40 airplay hit-it ranked 39 th in radio audience after just days of airplay. In addition to a first-week streaming total of 85.3 million, encompassing both audio streams on services like Spotify and video streams via YouTube, the song sold nearly 100,000 copies-rare nowadays, years into the dollar-download’s steep decline. But Billboard reports “7 Rings” detonated pretty much everywhere it landed, across all the metrics that make up the chart. Grande and her glossy girlfriends are bouncing, shimmying, and jerking throughout the clip, which may be partially responsible for the song’s instant debut atop the survey: In less than two weeks, the video already climbed past 100 million views. There’s certainly no shortage of bopping-by the old-school definition-in the music video for “ 7 Rings,” the Rodgers and Hammerstein–interpolating song that last week debuted at No. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.If you’ve read my entries in this series before, you probably know what I’m about to say: We’ve got ourselves an “Imperial” period, folks. Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Wear your chain around your finger instead of your neck. Ring With Crystal Star and Pearl, $5.50 at ASOSįive and Two Ira Chain Ring, $32 at Urban Outfitters Nothing says, “I love myself” quite like a personalized ring. Monogram Stacker Ring Set, $48 at Anthropologie This ring is a color-changing mood stone and has the word “feelings” etched on the inside.
Merewif Feelings Ring, $88 at Free People Kind of like the the Infinity Stones from Infinity Wars, but cuter. This is the mood for 2019: “They say, ‘Which one?’ I say, ‘Nah, I want all of ’em’.” Dual Snake Ring, $16 at Urban OutfittersĬurve Exclusive Ring with Multicolored Jewels in Gold, $4.50 at ASOS Naturally, both the Ariana Grande song and music video have turned us into serious bougie, boss bitches, so we’ve rounded up seven different rings to complete the transformation. The entire thing is basically just Grande flipping her hair in hot pink lighting, and we really couldn’t ask for more-unless she’s willing to give us the pink fur coat she’s wearing in the video. Bought matching diamonds for six of my bitches.” If that’s not big dick energy, I don’t know what is.Īnd, because dropping the single alone wasn’t enough for Ari, she also released the “7 Rings” music video on the same night. The lyrics literally say, “Wearing a ring but ain’t gon’ be no Mrs. The new single amplifies the whole treating yourself aesthetic, and honestly, it’s a pretty killer anthem for friendship (and shopping), too. After her split with SNL‘s Pete Davidson (and his huge pe-never mind), Grande has been all about treating herself like the queen she is. “7 Rings,” which was released Thursday night, is part of Grande’s upcoming fifth studio album Thank U, Next, and we’re just blessed to be along for the ride. Because of that truly inspiring message, we’ve developed a sudden need for new jewelry-seven rings, to be exact. The song is all about buying whatever the fuck you want because, well, you’re Ariana Grande, and you can. Since we’ve had Ariana Grande’s new song “7 Rings” on repeat for the past 12 hours, shopping has been at the forefront of our brains.